Clayton Industries

DATE: February 23, 2012 TO: Clayton Industries Management Dan Briggs - CEO Clayton Industries Simonne Buis - President Clayton Europe FROM: Peter Arnell - Manager Clayton SpA RE: Action Plan for Clayton SpA to Increase Sales & gainfulness in the Italian Sector EXECUTIVE SUMMARY: Clayton SpA, the Italian footslogger of Clayton Industries, faces numerous obstacles that ar causing the company to lose lucrativeness as well as its standing in the securities industry it once had. Declining sales, a global recession, stiff competition from Asiatic manufacturers, inflated operational costs, and decreasing demand for the product are all reasons why Clayton SpA is forced to reevaluate the Brescia Italy appoint and make a sound business decision as to its fate. After discussions and meetings with other plant management and personnel, three options were proposed: identify additional monies into the Italian division and revive operations, target intersection towards absorption chillers rather than the compression chillers, or wait around six months and observe the activity of the economy before fashioning any type of financial decision.

Targeting production towards absorption chillers is the outperform option for Clayton in decree to regain its position financially and its competitive position in the market. INTRODUCTION Clayton Industries, a business found on sales of window mounted air instruct units sold in residential and small commercial units, was create in 1938 in Milwaukee, WI. In the 1980s, the company decided to have a fit into commercial operations in North America and apothegm an opportunity for growth in the European market. It achieved this growth with the acquisition of four other companies, including Corliss - a company that make HVAC units and AeroPuro - an Italian manufacturer of compression chillers. Clayton did an organization restructure in order to accommodate the global expansion and developed a new entity, Clayton Europe,... If you want to get a full essay, order it on our website: Orderessay

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