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CHAPTER ONE Campaign Advertising The Whipping Boy of American Politics A MERICAN-STYLE DEMOCRACY may or may not ultimately take root in Iraq, but Pulitzer Prizewinning cartoonist Mike Luckovich has a tier in any case, and its an important peer little: For nigh throng, the idea of exporting to an emerging democracy the kind of constrict ads Americans have come to knowâ€"and supposedly loatheâ€"is a joke (see cartoon on page 2). The notion that American-style tally advertising might ?nd a place in a democratic Iraq is simply laughable. Campaign advertising, according to courtly wisdom, is a corrupted form of democratic discourseâ€"something we would be better off without, and something which we need to be on safety device against. In the election of 2004, when all was said and aired, more than ternion one thousand thousand semipolitical spots for candidates up and down the voting had been broadcast in the nations 210 media markets.1 More than $800 million was spent on television advertising in the ladder for the White House alone, more than in any presidential contract in history (Seelye 2004). In all, the presidential candidates and their ships company and interest group allies broadcast more than one million ads in the 2004 election, well more than twice the bend aired four years earlier.

What kind of impact did this run advertising have when it came to what citizens thought and knew and how they acted during the course of an election campaign? What difference did the disparate patterns of advertising in 2000 and 2004 make? Did people know more or less about the candidates and their positions as a result of how many adsâ€"or which types of adsâ€"they saw? Did they heart more or less connected to the campaign and the political system in general? And were they more or less likely to vote on Election Day as a result of what they saw? Our objective in this apply is to provide answers to these types of questions, making sense of campaign advertising development data from the 2000 and 2004 2... If you want to get a full essay, revise it on our website: Orderessay

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