Anti Aging Segment in India

India Market analysis report for Ant-aging decoratives: Market research puts the anti-aging cosmetic market in India at over Rs 60 crore. though just over 2% of the countrys Rs 3,000-crore skin conduct market, the anti-aging seg ment is the extravagantest growth at 93% year-on-year. The anti-aging market in India has tremendous potential and is the fastest growing segment in the skincare market. At approximately 2 per cent of the overall skin category, it has doubled in the persist three years. Anti-aging cosmetics include products as diverse as anti-aging center field creams, facial creams, face lotions and day and night creams. Consumers pay Rs 300-6,000 for such(prenominal) products from brands like Procter & Gamble, HUL,Oriflame ,Amway etc . Anti-aging products age defying elan: With time, usage of anti-aging products has got little to do with a persons age. Rising consumer awareness means that hatful in their late twenties have started purchase anti-aging care products. While the bulk of the customers are still women, men are fast waking up to hair-care. But fabrication observers feel that this is expected to cater to the needs of the working women much than any other segment.

While busy lifestyles and concomitant variant hasten skin aging, rising incomes and awareness are facilitating fast consumer adoption of anti-aging products. But thats not all, for there is as well another important factor at play here. Consumers like a shot opt to prevent and correct rather than repair at a later stage. Marketers are quick to spot this trend and are responding appropriately. Today, sales of bulk anti-aging creams come from 28-30-years-old women. Personal care spends have increased a lot in the ult 3-4 years. Easy access to parlours, supermarkets and greater exposure to media has led people to spend more on hygiene and beauty. Hence, all companies also highlight prevention as the way out to clog aging. Though the current penetration of anti-aging products is... If you want to get a full essay, order it on our website: Orderessay

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