Kelloggs

HISTORY: Consumers around the world are enjoying Kellogg products, one of which Kelloggs Corn Flakes has been part of a healthy, delicious morning for everyplace a century. The company that makes breakfast and snacks for millions began with only 44 employees in Battle Creek, Michigan, in 1906. Today Kellogg federation manufactures in 18 countries and sells its products in more than 180 countries. For more than 100 years, vicissitude and commitment being the best in the categories in which they repugn have guided their Company. From being the first company to turn premiums in its cereal boxes to being the first to fortify its cereals, Kellogg has historically been a leader in industry, innovation and marketing. The founder, W.K. Kellogg, had a bulletproof commitment to nutrition, health and timbre. His vision continues to drive improvement in their products and processes, with the goal of providing great-tasting, nutritious products that meet the most rigorous forest standards. Kellogg Company was founded with an entrepreneurial spirit, and W.K. Kelloggs legacy of innovation continues to be an instrumental part of the Company today.  They began as a niggling manufacturer and marketer of better-for-you breakfast food, and have grown. They have neer really lost that initial focus.

 In fact, throughout their history, the Company has retained many of the values instilled by Mr. Kellogg in those too soon years. Product development by Kelloggs: Kelloggs is an example of two-fold product branding, where each product within the range is disposed its own clear identity and personality but is in like manner marketed using the Kelloggs name as an umbrella. Kelloggs has, over the years, built up some key content brand characteristics, emphasizing quality and nutritional benefits that will apply to any Kelloggs product. Consumers will give the Kelloggs brand name to fulfill these requirements whichever type of cereal they choose. To these core brand values are added the elements of the... If you want to get a full essay, order it on our website: Orderessay

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