Strategy Memo for Toyota Prius

STRATEGY memo SITUATION: LAUNCH OF TOYOTA PRIUS WORLDS initial HYBRID CAR BPSM PGDM: 2009-11 TEAM: A9, MICHAEL PORTER MEMBERS: 9020: KASTURAY ADITYA MANOHAR 9025: MOLKANTI PARIMAL 9036: PURNA CHANDRA SHEKAR 9076: GOKUL KRISHNAN B V 9100: ROHIT N 9103: SANTHOSH K.S. SUBMITTED TO: Prof. GOVINDA SHARMA DATE: 27-JULY-2010 Table of Contents club DESCRIPTION3 Toyota: History and Growth3 Toyota Mission5 McKinsey 7S Model for Toyota6 THE environs digest OF JAPAN AND USA11 AUTOMOBILE INDUSTRY ANALYSIS15 Geography-wise Analysis15 Automotive Industry Life Cycle16 contender ANALYSIS18 SWOT ANALSIS19 NEED FOR THE LAUCH OF PRIUS20 Competition Analysis for Prius20 door guards Five Force Model for Prius21 Toyota Prius: A drab Ocean Strategy23 SKELETON FOR FINAL STRATEGIC MEMO25 REFERENCES26 COMPANY DESCRIPTION Toyota: History and Growth The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his fathers company Toyota Industries to create automobiles. Three days earlier, in 1934, while still a department of Toyota Industries, it created its first-year product, the Type A engine, and, in 1936, its first passenger car, the Toyota.

Toyota move Corporation is headquartered in Toyota City, Aichi and in Tokyo. In addition to manufacturing automobiles, Toyota provides fiscal services through its Toyota Financial Services division and to a fault builds robots. The Toyota labour Company received its first Japanese shade Control Award at the start of the 1980s and began alive(p) in a wide variety of motorsports. By the earlyish sixties, the US had begun placing stiff import tariffs on certain vehicles. The  yellow tax of 1964 placed a 25% tax on imported light trucks. In response to the tariff, Toyota began building plants in the U.S. by the early eighties. In 1982, the Toyota Motor Company and Toyota Motor Sales merged into one company, the Toyota Motor Corporation. Two old age later, Toyota entered... If you want to get a full essay, order it on our website: Orderessay

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