Thi Sis a Ttata Ace Description

Report ON Brand Score Study TATA pick up Submitted to Dr. Sandip Anand Product and Brand Management [pic] Submitted By: Dibyalok Bhutiarai U207014 Dimas Francis Fernandis U207015 Joiestin David - U207020 Joydeep Mukheree U207021 N Uday Kumar U207025 N Ramanuj Rao U207028 Dev Ashish Saxena U207044 XAVIER INSTITUTE OF MANAGEMENT, BHUBANESWAR Introduction: Brand Value, Brand loveliness have become the Buzz words of the modern era. We put one over brands being traded/ acquired for huge sums. Every company wishes to provide a category, a position for its BRAND. But what the company wishes and what the customer perceives postulate not be always the same. If it is always the same thence there will not be any sorrow brands. Here in this project we are going to count the Brand TATA ACE An innovative commercial vehicle from the kinsfolk of TATA MOTORS LTD. The report is divided into 3 personas. In the first section, we will study the automobile fabrication in general. In the second Section we will try to understand the Positioning of TATA ACE from the companys (TATA MOTORS) point of view. In 3rd section we will discuss how customer perceives this brand It includes results of survey conducted on customers and Non Customers.

Section 1: Indian Automobile Industry: Indian automobile industry has grown leaps and bounds since 1898, a meter when a car had receiveed the Indian streets for the first time. At present it holds a promising tenth position in the entire world with being #1 in dickens Wheelers and # 4 in commercial vehicles. Withstanding a growth dictate of 18% per annum and an annual production of more than 2 one thousand thousand units, it may not be an exaggeration to say that this industry in the coming years will soon touch a figure of 10 million units per year. In the contiguous page we have the trend of our GDP. The market value of Indian Automobile Industry is more than US$8 billion and Contribution to Indian GDP is near about 5% and expected to double by... If you want to get a respectable essay, order it on our website: Orderessay

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