Unilever

Redesigning retail: Operating model imperatives for international retailers Deploying the right run model can help international retailers drive useful growth by balancing customer relevance and operative efficiency across diverse and dynamic markets. Todays consumers are a formidable bunch. Armed with more study than ever thanks to technology, they shop anytime, anywhere and with anyone they choose. Moreover, choice, convenience and dish mean just as much to them as price. Evolving customer demands are driving retailers to tailor their offerings, expand into raw argumentation segments and enhance customer touch points. At the same time, contentionâ€" always fierce in retailâ€"is intensifying. Only the fittest or luckiest retailers have survived the global downturn, and investors are demanding ever better writ of execution from them. Already-lean retailers are searching for new ways to achieve geomorphologic and operational efficiencies in a bid to outpace competitors. Furthermore, new players from other retail segments and industries are ramping up their retail presence. For example, big-name manufacturers including Apple, P&G and Nike are now bypassing traditional retailers and reaching consumers nowadays through multiple channels. Growing numbers of retailers are passing play internationalâ€"and small wonder.

Home markets are saturated, but markets come on and far, particularly in emerging economies, still offer discolor space (see Figure 1). The worlds largest retailers are entryway more and more countries (see Figure 2). 2 Figure 1. A cardinal new consumers1 Consumer spending in the G6 and B6 (real US$ billions, at purchase Power Parity) B6 2009 2030F CAGR 6.4% G6 2009 2030F CAGR 1.8% Top 15 conumer markets in 2025 (private consumption, US$ billions, at PPP) China United States India Japan Brazil Germany Russia Mexico France UK Indonesia Italy Iran South Korea Canada G6 B6 ball 2009 2,934 9,235 1,945 2,238 1,188 1,508 1,083 905 1,136 1,272 543 956 370 659... If you want to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.