China

A.         It take inms like they used the same approach that they used when get into Chinas merchandise and thought it would work in India. This worked for a sharp period of meter and then the volume of sales began to rationalize rapidly. I think entering the trade with a convertible reaping could rush been the mistake because they did not take into draw what the people of that country were used to eating for breakfast. They could have tested to tailor their product to fit a preexisting food trade or could have understanded to use a new market segment, such as selling their product to teenagers or college students.

B.         The product may not have been the problem because it apparently did very(prenominal) well when it was first introduced to the market. I think the problem was the mode in which it was positioned. The book said it was marketed for upper-middle class families, who consumed the cereal as a substitution for meals. Yet, if the company did more research they would have found that if they had positioned it as a snack or in restaurants it might have performed better. The example we were given in class, Dannon Yogurt, was in the beginning a dessert in France, but when they entered the American market they found that consumers here eat yogurt as a snack and not a dessert.

C.         The first thing is to look at what is currently in the market and how the product compares to it.



past you should do research; this may help you see who in this country you should position the product to and how this should been done. You should see if it is worth the time and money to regulate your product in this market. I would as well as take the knowledge gained from one countrys use of the product to see if it works in other parts of the world. Then you should place the product in a place where your target market is able to purchase it and should follow up on how customers tactual sensation about your product.

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