Public Relations Roll

Abstract

        Bausch & Lomb presented PureVision about two long time ago in Hong Kong. cod to some reasons, the product was not promoted when it was first launched. The cut-rate sale of this product is unsatisfactory, and the management would like to boost the sale by kicking off a PR labor. This PR campaign was planned by linking the planning model and evaluation model.

Public Relations Roll

        Bausch & Lomb is an eye-health company, dedicated to perfecting batch and enhancing life for consumers around the world. Its core businesses include soft and frozen gas permeable concussion lenses and lens c atomic number 18 products, and ophthalmic surgical and pharmaceutical products. The Bausch & Lomb name is one of the best-known and most respected healthcare brands in the world. Bausch & Lomb launched an advanced brand new product - PureVision; - about two years ago in Hong Kong. PureVision; has passed qualification tests and is certified by the FDA of the unify States. PureVision; contact lenses are uniquely designed and can be worn for up to 30 consecutive days and nights. They are safe to be worn overnight, and users will not redeem to cleanse the lenses nor have to take them off. PureVision; provides not only safety, save also effectiveness and comfort to its users.

        With its exceptional benefits, PureVision; is supposed to be a popular choice for contact lens users. Due to the outbreak of amoeba-caused eye infection in Hong Kong when PureVision; was first launched, not much promotion nor communication were done. Now, the unsatisfying sale of PureVision; among the contact lens market indicates that the popularity of PureVision; is rather low in the territory. majority of the target audience is not even aware of the institution of the product. For those aware of the product are not willing to pronounce the product...

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