Micro-Macro Dilemma

The micro-macro dilemma is based on the fact that what is good for companies and consumers may not be good for society as a whole. This tin relate to a number of things, including high-powered engines in cars, nuclear power, and bank point of reference cards. High-powered engines in cars argon an example of this beca practice they use high amounts of fuel, and also render more than damage to the environment, thus making them little good for society. Consumers uniform them because they enjoy the speed that the cars go, the luxury of having a large automobile, and more often than not, they have multiple cars for a household. Companies expediency off of them because they are typically more expensive and regard a future for the company. atomic power is an example as intumesce. Nuclear power is an extremely cheap, efficient source of power. It can be used as a source of susceptibility with less waste in the atmosphere. The main issue with its use is that erstwhile(prenominal) down the road, it will have to be dismantled when it is no longer in use and there is huge amounts of motion that will be done. Also, if there is a meltdown, it could be blasting for society.

Another example of the micro-macro dilemma is in bank trust cards. They are great for the consumer to use to purchase items that are bounden for them to live. It is a good source of freedom, because the consumer doesnt need to bring up about carrying cash with them. The downfall to it would be that it allows consumers to live intimately above their means and someone eventually will riposte the debt. If the pers on doesnt pay their own debts, society as a ! whole will have to by salaried higher prices for things. (Perreault, W.D., Cannon, J.P., & McCarthy, E. J. (2010). Essentials of marketing (12th ed.). New York, NY: McGraw-Hill/Irwin.)If you want to get a full essay, order it on our website: OrderEssay.net

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