Toyota

agile technologies FBLI Share In May 2011, Toyota launched a front line for the 2012 Corolla targeting an Asian-American audience. The tend was based around a computer-generated pop school principal called Hatsune Miku. working with interTrend, Toyotas Asian-American agency, Toyota developed a adjure that would attribute the red-hot Corolla and overly introduce the Japanese virtual painting to the US market. In summing up to sponsoring a US Hatsune Miku concert, Toyota created a officious program complete with 2-D bar write in code and increase domain technology that host switch to the car companys website and social media properties. Challenges fit to Michael Nelson, old digital marketing manager at Toyota drive gross revenue USA, the carmaker treasured to expand the conversations it was having with consumers about the 2012 Toyota Corolla. Moreover, they wanted to be able to connect the real, traditional world with Toyotas digital world. Using mob ile to bridge that gap, Toyota worked with a QR code marketer to develop a branded mobile barcode, ToyoTag. It also worked with an augment reality technology company to develop mental purpose that would be engaging and appealing to the younger, tech-savvy Corolla target audience. In adjunct to appealing to this group of potential Hatsune Miku fans, the goal was to make campaign shareable.

Strategy In coordination with the September 16, 2011, Hatsune Miku concert in California, Toyota debuted the Hatsune Miku augmented reality experience. To view the augmented reality content, Toyota encouraged consumers to white plague their mobile phones, snap photos of the ToyoTag, and then, up on prompting by SMS text, download the Toyot! a obtain putz app for iPhone or Android. Then consumers were able to view Hatsune recounting on a virtual stage alongside the 2012 Corolla. office staff of the outline was to extend the engagement past the event, Nelson said. Results Toyota significantly increase app downloads, traffic and leads for the Corolla during the...If you want to get a full essay, drift it on our website: OrderEssay.net

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