Analysis of the Four Season's Hotel and its business strategy in the luxury hotel Industry

INTRODUCTION Methodology of Report The following report was derived from the uncreated use of secondary sources, in addition to telephone ghost with hotel representatives. Secondary sources included research from the Internet, industry books, company merchandising communications, trade and general short letter newspapers and magazines, among others. Through alone the sources, relevant data and information was extracted into the reports appendices. after(prenominal) individual analysis and theme discussion, the following report was devised. The formula of this report is to provide a macro examination of the highlife hotel industry and specifically the approaching outlook of Four Seasons Hotel and Resorts, Inc. Company explanation and Background The mass for Four Seasons Hotel and Resorts (FSH) began back in the 1960s when current professorship and CEO, Isadore Sharp, visualize a opulence lodging chain that was sufficient to sterilize itself apart by focusing on c hange and select services. This has proven to be a fruitful schema as FSHs success has placed it as one of the worlds largest luxury hotel fetter and has earned a 5-year return on truth of somewhat 19-20% (Refer to Appendix 16). Today FSH has expanded from creation a single hotel operational in one ground to having 55 properties in 25 countries. FSH is mostly tangled with focus operations in hotels and resorts, however, it has recently ventured into non-hotel endeavours. The firm is shortly elusive in 3 lines of vocationes, ranging from hotels to resorts to residential condominiums all just well-nigh the world (Refer to Appendix 9). The origin of FSH was rooted in ownership operations, whereby the corporation owned both the real acres and the building. In addition, the firm would manage the hotel or resorts daily in operation(p) activities. In more recent times, FSH has realized that focus operations is actually a more lucrative problem model that also minim izes risk levels. ! If you want to get a full essay, order it on our website: OrderEssay.net

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