GolfLogix: Measuring the Game of Golf

Introduction:GolfLogix has developed a small, GPS-based device to help golfers cold shoulder their play. With the occurrence that GolfLogix has two devices it is trying to sell: a distance- gain ground device and a complete device, currently the fraternity meets a problem that how stovepipe to distribute their devices: under the current leasing descent with golf runways, whether should the company still pack to market a direct-to-consumer version of the length Only xCaddie?Analysis:Retail derivation of credit: Advantages: 1)To increase borrowing by individual consumers and so putting pressure on the courses to buy into the complete trunk. 2) To pull up stakes a complementary reference of r eveue enhancement. Disadvantages: 1)The in the flesh(predicate) xCaddies would be abortive on courses which were not already mapped out. Newly mapped courses could not automatically be added to the library of courses on existing devices. 2)A rising personal ownership of xCaddie s whitethorn dissuade courses from leasing their own devices. This means that the perpetual revenue from leasing would disappear and only an one time revenue for selling the xCaddie would remain. If the retail channel is pursued, customers would expect all courses they denounce to be mapped involving a greathearted incremental cost for for each one golf course.(see exhibit 1) On the other hand, individual xCaddie owners may demand that their own dearie golf courses be mapped even if it does not make economical sense for GolfLogix to do so. Competitors: The xCaddie?s main competitors are Cart-mounted and personal digital assistant system targeting the same niche market. the PDA-based system has advantages in set indicate and various features, especially the ability to upload and download user-calibrated course mappings. The cart-mounted system has a competitive advantage in GPS-based video.The need for these products can be considered a barrier to inaugurate for xCaddie ow ners. Customers: For golf courses, the main ! benefit in leasing the xCaddies is an improved pacing of play. For... If you call for to get a full essay, order it on our website: OrderEssay.net

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