Cosmetics Industry

MGMT 4842 Group Case 2 Retail Specialty Cosmetics Industry abbreviation environ 19, 2012 TABLE OF CONTENTS Industry Type Degree of Industry ingress Opportunities and Threats Opportunities Threats Past and Projected Market Growth Rate free-enterprise(a) Analysis New Entrants Substitutes Rivalry within the Industry Suppliers Buyers brainish Forces Analysis Industry Key Success Factors Financial Analysis Works Cited Retail Specialty Cosmetics Industry Analysis Industry Type, mark and NAICS code The Cosmetics Industry involves providing the consumer a product that will give them the powerfulness to improve the appearance or scent of the human consistence. In general we usually only when thing of cosmetics as progress to scarce in reality the term is used to string a large and diverse group of products and make-up is just one of them. Cosmetic products include any kind of skin- trouble items, body and facial lotions, deodorants, perfumes, colognes, and even colored contact lenses. These products piece of tail be broken down into two categories called decorative cosmetics and care cosmetics.

Decorative cosmetics are used to enhance ones look while the purpose of care cosmetics is to help take care of your body. Products worry these are used and needed for everyday life so it is easy to see why companies such as LOreal, Avon, and Johnson and Johnson have become very profitable. In times of economical distress, cosmetics and other non-essential products considered a luxury will experience pecuniary weakness. Even through the declining economy the top companies in this fabrication have still been able to sell their products at a high level, they actually have been able to increase their sales profits every year over the past terzetto years. Cosmetic products can be found at a wide variety of retailers. Common retail stores will not have the same selection as specialty stores but they will... If you want to get a full essay, order it on our website: Orderessay

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