Development of Customer Experience-Based Brand Strategy for the Lenovo Group to...

D E S I G N M A N A G E M E N T P R A C T I C E I N I N D U S T RY Development of a Customer ExperienceBased pit Strategy for the Lenovo Group to Explore the UK Market by Yuanyuan Yin, Ray Holland, Shengfeng Qin and Weicheng Wu and defect ontogeny analysis. The node analysis data have been store through questionnaire, interview, and observational surveys. The authors adopt Cope and Schmitts hypothetic framework of customer behavior analysis and fault growing process analysis as an underlying structure. The authors conceptualize a framework based on customer watch propose of PCs, integrating specific analysis of details of customer experience during the PC purchasing process. The analysis led to the identification of the trace factors related to the UK PC market environment, customer behavior, and the brand development process. The analyze established a new brand scheme that has been evaluated and will be integrated into the companys live brand outline. Introduction Nowadays, PCs have infiltrated our daily lives and are increasingly functional in meeting various aspects of our professional and person-to-person needs.

Yuanyuan Yin, PhD Candidate, Design Research, School of Engineering & Design Dr Ray Holland, Director, Design and mark Strategy, Masters Program, Brunel University Weicheng Wu, MA, Brunel University Abstract Since acquiring IBMs personal computer science (PC) division, Lenovo has focused on exploring the UK market as part of its internationalisation program. This paper presents the development of a customer experience-based brand strategy for the Lenovo Group to explore the UK market. The key question in this study is how Lenovo uses customer experience design as a terms for creating an effective brand strategy to fully understand customer needs and develop a share in the UK market. The brand strategy was developed from user behavior, experience analysis, 60 Design counselling Journal Development of a Customer Experience-Based... If you want to get a full essay, order it on our website: Orderessay

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