E Choupal and Project Shakti

About E-Choupal [pic] ITCs International Business Division, one of Indias largest exporters of agricultural commodities, has conceived e-Choupal as a to a greater extent efficient come forth chain aimed at delivering value to its customers around the world on a sustainable basis. The e-Choupal model has been specifically designed to pretendup the challenges posed by the unique features of Indian agriculture, characterised by fall apart farms, weak infrastructure and the involvement of numerous intermediaries, among others. e-Choupal also unshackles the potential difference of Indian farmer who has been trapped in a nefarious troll of hapless take a chance taking ability - pitiful investment - low productivity - weak market taste - low value addition - low margin - low risk taking ability. This made him and Indian agribusiness firmament globally uncompetitive, despite rich & abundant natural resources. much(prenominal) a market-led business model can enhance the scrap of Indian agriculture and trigger a virtuous cycle of higher productivity, higher incomes, enlarged capacity for farmer risk management, larger investments and higher quality and productivity.

Further, a growth in rural incomes will also unleash the latent motive for industrial goods so necessary for the continued growth of the Indian economy. This will create another virtuous cycle move the economy into a higher growth trajectory. The Status of feat: Launched in June 2000, e-Choupal, has already become the largest initiative among all Internet-based interventions in rural India. e-Choupal services today reach out to more than 3.5 million farmers growing a range of crops - soyabean, coffee, wheat, rice, pulses, shrimp - in over 31,000 villages through 5200 kiosks across six states (Madhya Pradesh, Karnataka, Andhra Pradesh, Uttar Pradesh, Maharashtra and Rajasthan) The Model in Action: Appreciating the imperative of intermediaries in the Indian context,... If you want to get a full essay, order it on our website: Orderessay

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