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WELINGKAR INSTITUTE OF MANAGEMENT DEVELOPMENT & RESEARCH SUMMER PROJECT ON STRATEGIC ALLIANCES OF LOAN MITRA BY DHAVAL JADIA MMS 2008 2010 SEMESTER II ROLL NO. 65 ACKNOWLEDGEMENT Interdependence is a higher value than independence. This concept flows in the organizational humor of Citifinancial and I learnt a lot in this environment created by people who are responsible for such a smashing corporate environment. I am grateful for the wisdom and alleviate of many who helped me in my summer training program . I am thankful to Mr. Vaibhav Shah (Sales Head Raipur) who had given us an luck to do the summer training. His unvarying support kept me motivated. I am are also thankful to Mr. Ankur Pal (Manager Distt.

Raipur) for his constant help during these two months without which it would have definitely been difficult. I on a lower floor his supervision weas turned from a student to a master copy . I would like to thank Mr.Amit sharma (BM Raipur) who gave me the project and made me transform various tacks of the business. Also I am grateful to Mr. Amit Sharma, who took duration to teach me retail loans concepts and welcomed all my questions . Dhaval Jadia CONTENTS * SUMMARY ………………………………...................................... 4 * ABOUT CITI grouping …………………………………………... 6 * HISTORY OF CITI GROUP …………………………………… 13 * CITIFINANCIAL INDIA ………………………………………. 16 * growthS OFFERED BY CITIFINANCIAL INDIA ……... 18 * BUSINESS ……………………………………………………….. 19 * ABOUT THE PRODUCT ……………………………………… 21 * MARKETING MODEL FOR CITIFINANCIAL ……………. 25 * MARKETING METHODOLOGY... If you want to get a full essay, order it on our website: Orderessay

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