Ryanair External Env. Analysis

Contents 1.0 Introduction1 2.0 Critical Issues outline2 3.0 external Environment analysis2 3.1 Analysing the Macro Environment2 3.1.1 PEST analysis2 3.2 Industry summary3 3.2.1 Five forces analysis3 3.2.2 Porters Diamond Model4 3.2.3 Strategic separate Analysis4 3.2.4 Industry Life Cycle Analysis5 3.2.5 synthesis of External Factors (EFAS)5 4.0 Internal Analysis6 4.1 Value Chain Analysis6 4.2 Internal Factors Analysis Summary (IFAS)6 4.3 Ratio Analysis7 5.0 External Environmental Evaluation7 6.0 Internal Environmental Evaluation8 6.1 Resources9 6.2 Resources and Capabilities9 6.3 cram Analysis9 7.0 Conclusion10 8.0 References11 9.0 Appendix............................................................................................................................12 1.0 Introduction Ryanair is a one of leading belittled recognise airline with 41 bases and 1100 itinerarys across 26 countries which conjoin 153 destinations. It has currently 7,000 staff and expected to provide service some 73 million in fiscal 2010/11. (Ryanair (about us), n.d.

) Ryanair was established in 1985 in Ireland with only 51 staff and 15 seat Bandeirante aircraft. At that eon Ryanair operated daily flight from Waterford in the selenium of Ireland to London Gatwick as an alternative to monopoly carrier Aer Lingus. Within precise short time Ryanair got the permission to expand its service to Dublin-London route especially to challenge the British Airways and Aer Lingus exalted fare. (Ryanair (about us), n.d.) At that time Ryanair was successfully able to slash their competitors high pricing strategy by attracting more passengers towards their low fare in its operations. Thereafter Rianair continuously was able to expand its operations in European airline industry. As a resultant of rapid growth, high competition in aircraft, Ryanair accumulates £20m losses in year 1990.... If you want to get a full essay, ready it on our website: Orderessay

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