Companies that do not clinch to CSR principles , jeopardize business to opponents as customers , partners and shareholders now turn to firms that have entrenched these principles crossways their processesThe Benefits of Being Socially ResponsibleCustomer LoyaltyThe link between CSR and competitiveness in terms of customers is of high importance in retail and consumer businesses . Retail facts from a telecommunications organization illustrate that CSR-related concerns are key drivers of commercial-grade reputation and image , which are the major determinants of customer expiation (Tuppen , 2004 . Social and environmental credentials of a product are now becoming more important when it comes to buying sort of customers . In some cases CSR routine of producers inspires customers...If you want to get a full essay, order it on our website: Orderessay
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