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Wednesday, February 13, 2013

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A survey of ideas, trends, people, and practices on the business horizon

GRIST

How to Get Unstuck
A lot of businesspeople seem to be frozen in the headlights, paralyzed by uncertainty, fear of failure, and lack of trust. In this economy, inactiveness is understandable but shortsighted. Those who face their fear and get washed-up can outrun hesitant competitors and seize advantage. In analyse how leaders prevail in uncertain times, weve observed quartette practices you can use to get yourself, your people, and your ?rm moving again. Decrease uncertainty. Doubts somewhat the near term can cause managers to avoid engage long-term goals because

by Rita Gunther McGrath and Ian C. MacMillan

uncertainty obscures the path. But rather than anticipate until you can clearly see the entire route to a distant goal, focus on getting to the next bend. come across a series of near-term goals that can serve as checkpoints on the way, indicating your progress and illuminating the best way forward. As you cover down the path, you can stop, agitate direction, or continue on the same trajectory, depending on what you learn en route to from each one checkpoint. This approach is costeffective and reduces risk because only relatively small investments atomic number 18 required

to move from one milestone to the next and because it reveals false starts early.

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striving Products and Chemicals proceeded this way when it decided to enter a new commercialise in China. Although the long-term goal was clear, the route to it was murky. So the companionship set a near-term markettesting goal and subcontracted the job of reaching it to other supplier. What the ?rm learned in arriving at that bend led it to change course and adopt a new, and ultimately successful, business model. disregard the fear of failure. People fear failing, particularly in a downturn,

20 Harvard Business Review

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May 2009

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hbr.org

Bob Daly

when they think whatsoever misstep might cost a job. As a result, they tend to freeze because it appears that the...If you want to get a secure essay, order it on our website: Orderessay



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