Process of setting up a retail organization is defined below:
1. Identify the specific task to be performed in retail scattering channel - The tasks in a distribution channel should be place and provided for the adopted strategy amalgamate i.e. Buying merchandise, shipping merchandise, receiving and checking merchandise etc.
2. Dividing the task among channel members: until now the task mentioned above does not emergencyed to be performed by the retailer. It can be divided among the retailer manufacturer or whole seller etc. The task should be carried out only if desired by the tar pull in market and should be done by the member of distribution with best competence.
. assort the retailer task into dividing lines: The jobs are grouped after find out the task to be performed. It is important that the jobs must be distinctly structured. For an example displaying merchandising and customer handling could be the job of sales personnel.
4. Classifying the jobs - Here jobs are broadly classified into functional, product, geographical or combination.
5. Developing an organizational chart - It is important to rule the format of retail organization in an integrated, coordinated way.
fetching the following into consideration a retailer devises organization chart, which graphically displays its hierarchical relationship.
presidency Design and Structure in Retail
Organization structure described as a formal placement by which various activities to be performed by employees are identified and determined, indicating the line of authority and responsibility in the firm.
It is the formal strategy of task and reporting relationships that controls, coordinates and motivate employees so that they cooperate to bring home the bacon an organizations goal. A retailer cant survive unless its organization structure satisfies the need of the target market.
Considerations for Organization Structure
1. It should encourage employees to work and develop...If you want to get a full essay, order it on our website: Orderessay
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