The following factors are likely to ache an influence on the airline industry and should at that placefore be taken into account when formulating a Marketing Plan for easyJet.
Politico-legal factors
curse of war in the Middle East
The Air Miles scheme is non considered as a taxable perk by the g everywherening body in the way that company cars are taxed which may kind to allow easyJet to compete on more(prenominal) equal evidence with the likes of BA.
A EU east-enlargement may provide access to viable, un manipulationd markets.
Economic factors
Likelihood of increasing fuel embodys, congestion and early(a) environmental restrictions, as well as the prospect of high security and insurance costs to reflect the risk of terrorism.
As the recession is likely to last for some more time, strain travellers will keep an eye on their travel expenses.
globalisation should continue to boost traffic in the long-term.
The introduction of the bingle currency in Europe is likely to bring more business to easyJet as Europe becomes more integrated.
Socio-cultural factors
To win over the French and German human beingss might cause problems as there appears still to be a general reluctance to use credit cards over the phone and Internet .
The public are general quite friendly to the prospect of bargain-priced flights. However they may feel begrudged where they see promotions found in newspapers where flight are for £10 only to find that the tangible cost is much higher for the particular time or day they wish to fly on.
Technological factors
A expose issue will be the extent to which technological advancements much(prenominal) as the use of the Internet on distribution and cost synergies from industry consolidation can offset upward pressures on prices and costs.
easyJet has to keep track of technological developments in the field of e-commerce and aircraft excogitate in order to gain a competitive advantage.If you expect to get a full essay, order it on our website: Orderessay
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