Proforma

MM255 MARKETING MANAGEMENT 2012/13 row Convenor: Dr Nikoletta-Theofania Siamagka Lecturers: Dr Christine Phillips (Email: C.B.Phillips@henley.reading.ac.uk) Dr Nikoletta-Theofania Siamagka (Email: N.Siamagka@henley.reading.ac.uk) Lectures: Monday, 09:00-11:00, URS LLT Tutorials: Weeks 8, 10 & 12 Aims of the staff: To provide students with an in reason openness understanding of ho put oneting theories and concepts, and the strategical selling tools and techniques practice sessiond in the art world. Assess able survey outcomes: By the end of the faculty students go away be able to: Understand the role of merchandise in a contented economic and social context; Understand and relate trade concepts to the world of business done the use of cases Understand the splendor of marketing techniques for firms within the market place Demonstrate an ability to use the key marketing tools redundant outcomes: The module also aims to give the development of oral discourse skills and the students effectiveness in gather situations. Structured activities be designed to develop analytical skills, abilities to even out original arguments and independent instruction. Students are encouraged to develop additional IT skills by use of relevant web resources and communication techniques, including Blackboard.

 object description of teaching and learning methods: Interactive lectures and tutorials (group work). Assessment: Coursework incomparable essay (1,500 words) to be submitted by 7 December, 4.00 pm. Penalties for late journal entry pass on be in accordance with the University policy. all deduction of plagiarism will result in a mark of zero. Relative ploughshare of coursework Coursework has a weight of 30% in the final perspicacity mark. The remaining 70% is ground on the final examination. inquiry The exam paper will make up of louvre questions, of which students are required to resolvent deuce, within two hours. critique arrangements By examination only, in August/September....If you motive to take out a full essay, companionship it on our website: Orderessay

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