Consumer Behavior

H. Lee Meadow, Stephen C. Cosmas, Andy Plotkin (1981), THE old CONSUMER: PAST, PRESENT, AND FUTURE, in Advances in Consumer look for Volume 08, eds. Kent B. Monroe, Ann Abor : Association for Consumer Research, Pages: 742-747. ________________________________________ Advances in Consumer Research Volume 8, 1981 Pages 742-747 THE ripened CONSUMER: PAST, PRESENT, AND FUTURE H. Lee Meadow, Virginia polytechnic be and State University Stephen C. Cosmas, Virginia Polytechnic Institute and State University Andy Plotkin, Bridgewater State College ABSTRACT - This paper reviews books relating to query on the antiquated consumer. Relevant empirical findings and propositions be examined to tin a base for forthcoming theoretical development. Specifically, the findings and propositions ar discussed in a manner conducive for continuing render on this increasingly important population segment. Finally, hereafter directions be indicated to tie consumer queryers in theory development. INTRODUCTION In the goal twenty years, a number of primary and secondary research studies have move to describe the ripened consumer. However, it has only been of late, ascribable to increasing coat and buying power, that the elderly consumer segment has manufacture critically important.

apt(p) this development, it would seem judicious that an examination should be undertaken of what is presently cognise about the elderly consumers to aid in future consumer research efforts. The purpose of this paper is to examine the findings of past elderly consumer research in point to provide for an overview of the nature and field of the elderly segment. Toward this en d, relevant findings will be presented to th! e exclusion of exact methodological and theoretical criticisms. These findings should establish a foundation for future marketing and consumer research effort. LITERATURE REVIEW The Elderly Consumer: The handle for Attention In the 1960s, U.S. demographers began to chart...If you neediness to get a full essay, order it on our website: OrderEssay.net

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