The reading passage explains about the tortuous evolution of the multinational corporation toward ethnocentric to polycentric, and polycentric to Ptolemaic enterprise. The writer identifies three types of headquarters orientation toward subsidiaries in an international enterprise and analyzes international executives resume of forces and obstacles toward geocentrism in their firms. Along with costs, risk, and payoffs of each stages, he demonstrates that move workforcet from ethnocentrism to polycentrism to geocentrism is wrenching and requiring much effort from executives and headquarters just is necessary and necessary process for multinational corporations.
In my opinion, I think that as it is described in the title it is tortuous evolution but ultimate goal of multinational corporations to evolve. In the article, the statement of chair of IBM World Trade, it will sooner or later restrain to face the issue that the home country does not excite a monopoly of either men or ideas and the future belongs to geocentric companies, inspires me to think about importance of going global selling and developing to geocentric corporation.
Moreover, there are many cocksure factors associated with stepping toward geocentrism.
To be specific, there are the growing world markets, the outgrowth in availability of know-how in different countries, advanced telecommunications, change magnitude desire to use human and material resources optimally, the observed moody of morale after decades of ethnocentric practices, the evidence of waste and duplicate under polycentric thought, the increased awareness and respect for good men of other nationalities, etc. Along with those positive factors, geocentric companies croup achieve a more powerful total beau monde throughout, a better quality of products and service, worldwide utilization of beat resources, improvement of local company management, and a greater whiz of...If you want to get a full essay, order it on our website: Orderessay
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