Globalization And Glocalization

In the last few decades our relationship with technology and industry has changed in a radical way. It has become inevitable for the industrial yield mechanisms to use technologically improved f characterizationories in separate to permit more profit. That is to say, that every single step (factory, transportation, advertisement) of profit base exertion simply depends on industrial technology. So its reflections on economy both on topical anaesthetic and orbiculate take aim has resulted with a consumption-oriented market strategy applied by the corporations. withal with the globalization of economy, there emerged a shift from local to global in the crucial problematic of merchandising.

First of all, an understanding of marketing strategy that is targeting more and more consumption in everyday has to consider the reality that it has to be fed up with production continually. Reducing the production-consumption process backwards we tail end reach to a point at the end, where modern industrial production is continually consuming natural resources and the nature itself. When I look this range process from a holistic point of view, I can say that globalization of economy, which has a tendency to create a popular culture and a consumer society as a natural extension of it, has a deep impact on the environment.



Despite, there isnt any regulative organization higher up national and multinational corporations, which has the power to prevent industrial-production based environmental pollution, there has to be something to done. As it is said think global, act local might be the key motto for an organized resistance and I think Greenpeace use it successfully.

Todays presentation about working mechanism and activism politics of Greenpeace, as a transnational environmental organization, made me clear how in effect(p) an organized movement might be, both in local and global context. The core principal to capture attention, which is bearing picture through non-violent actions is...

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