Cars Direct.com: Shaking Up the Competition.

1. How do customers and Car Direct each benefit from the online selling?

The advantages for both the customer and the CarDirect are:

For the customers:

It is very convenient to say for the point of intersection in every place every term in a day. And the detail discipline about the fraternity, product, competitor, and expense is very clear to know from the online marketing. It also offers other advantages want dont need go out from home, or dont need to labor union a queue. And because you buy the thing only from the director, so its has a low woo. It is very cheaper for you.

For the CarDirect there have many advantages:

- suit to the marketing quickly: the company can add the product rapidly. Change the price and the specification.

- Low cost: it can number the cost of print and post throw communication win over with meshing. It also can sell product without shop, hair, water and electricitys fee, the cost of people.

- Made relationships: the CarDirect can chat with them to make relations.

- The information from the Internet: they can know how many people had visited their website and which part they had stayed. This information can help them to change the supply and the advertising. And that every company can use the Internet resource.



Compare with the media, it has a brusque limits and its very plenty and adapt very quickly.

2. Outline CarDirects marketing. What the problems do you see with its strategy?

- They set up website offering consumers performance, price and dealer information and model specific chat room.

- Carpoint.com and traverse Motor Company are looking into developing a site that would allow consumer to night club car directly from the factory.

- Trilogy computer software of Austin, Texas, is funding CarOrder.com. Then, CarOrder.com will...

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